Zambian women lack basic information about family planning and maternal and child health a new AudienceScapes report from InterMedia report finds.
THE REPORTS SAYS And despite Zambia's high teen pregnancy rates, youth in the country don't seek out family planning and marternal Health information as much as those in older age groups.
The report suggests using customized messaging and mobile phones as information channels to help close the information gap.
How people in different social and demographic groups gather, share and access information about health care in Zambia is the focus of the 40-page "Health Information Gaps in Zambia Evidence from the AudienceScapes National Survey," one of several reports that InterMedia is releasing in the wake of extensive research conducted in the African country earlier this year.
The research and report, funded in part by a grant from the Bill & Melinda Gates Foundation, highlights key differences among various socioeconomic groups in terms of access to health care services and critical health care information.
It suggests that Development organizations, governments and NGOs can use these insights to target hard-to-reach populations more effectively
The report is based on InterMedia's AudienceScapes nationally-representative survey of 2,000 Zambians aged 15 and older, conducted in April-May, 2010.
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